How To Use Color in Marketing Effectively

Whether you’re creating a website, a logo, a social media page, or another piece of marketing, one important area you will need to think about is the use of color. It has already been proven that color affects how we feel, and the psychology of color is something to take into consideration when considering which colors to associate with your brand. Do you want your future clients to feel empowered? Energized? Peaceful? Grounded? You may have given a lot of thought to the services you provide and how they will benefit your clients, but don’t underestimate the power of color in your branding and marketing materials in order to attract the right clients. Want to know how to use color effectively in marketing materials? Read on!

1. Highlight Important Text

From your slogan to promos to calls to action to your company’s phone number, there are certain areas of your marketing materials that you want to stick out to viewers. Contrasting colors are a great way to showcase that information and make it stand out from the other content you have on the same page. 

At the same time, you don’t want the colors to clash or be an eyesore. The color wheel is a useful tool to help you identify complementary and contrasting colors that look good together. Two or three colors are enough to be impactful in your marketing materials, and will also help with our next tip–

2. Brand Recognition

The colors you choose for your brand can become so closely associated with it that people think about your product whenever they see those colors together. Think about the yellow of McDonalds, the red of Coca Cola, and the green and white of Starbucks. New Yorkers know that orange and blue mean the Mets, Knicks, and Islanders (did they all decide together to use the same color combination?).  A great color combination doesn’t have to be complicated–it just has to stand out and be featured prominently all over your marketing materials. Make sure to stay consistent and not to include too many colors or your website and social pages will look cluttered rather than cohesive. You want color, but you want it done in a thoughtful way.

3. Increase Conversion Rate

Want to convert potential clients to actual clients? The colors you choose in your marketing materials can actually inspire potential clients to act and respond to your calls to action. For example, purple tends to evoke thoughts of creativity, green makes us think of the environment, blue represents tranquility and calmness, and red plays on our feelings of hunger. Depending on your industry, you can use color to motivate potential clients to engage with your brand and use your services.

At Thump Local, we will work with you to design your website and marketing materials according to your specific needs and goals. This includes incorporating color effectively throughout every area of work we do for you. No matter what emotions you want to evoke and actions you want to inspire, our expert team will make sure your marketing products meet your needs!