As a franchise owner of a famous brand, with specific geographic boundaries to operate within, Tammy Deigert and the team at her family-owned Roto-Rooter needed a local digital marketing strategy that would help them maximize the business potential within their market.
A newly-designed website that worked within the Roto-Rooter brand and design requirements and looked fresh and modern.
Implementing Review Stars to aggregate their reviews and increase the business’s visibility across Google listings and all the other major search indexes.
Enhanced and managed business listing service that ensures the franchise business detail is surfaced for the right customers in their franchise territory.
Google Adwords strategies to drive call volume from prospective clients when they need drain service.
Inbound call volume is up significantly from before implementing their local search strategy.
The businesses’ reviews and ratings have been steadily increasing.
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The Deigert family has operated their Roto-Rooter franchise in Monmouth County, New Jersey since 1981. Tammy Diegert is at the helm of the company now and when she first reached out to the team at Thump Local she was having several challenges. For one, her digital media strategy wasn’t optimized for the geographic footprint that encompassed her franchise agreement, so she was losing-out on potential customers. Additionally, the investment that was going into search and digital marketing was not driving a level of call volume sufficient to keep her team busy.
Thump started by taking over management of the website and updating it with a design that leveraged the best aspects of Roto-Rooter’s design guidelines and made it feel unique and personal to the Deigert family. A critical part of making that design update was integrating Thump’s Review Stars customer review aggregation platform.
“Having the reviews all pulled together and surfaced right on the homepage of the website has made a huge difference. Prospective clients read them to learn about the wide variety of drain issues we can solve, and they give them the confidence that we stand behind out work” said Tammy Deigert.
Tammy has also noticed that by working with the Thump team she’s been able to more effectively reach out to customers who have had less positive experiences and work with them and make it right.
Now with Thump also managing the Google Adwords strategy and their social media, all Tammy’s local marketing efforts are working together in harmony. The holistic program is creating a steady stream of business and a growing list of satisfied customers who leave glowing reviews. As of July 2020 the Deigert franchise had a near-perfect rating with over 60 reviews.
“Since I started working with Thump, they’ve just taken the ball and ran with it. I’m busy focusing on my business and giving my customers the best possible service, I don’t know what’d I’d be doing without the help from the team at Thump Local,” said Tammy.
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