5 Top Reasons to Use Instagram For Your Business

Social media started out as a way for people to connect socially, but, in addition, it quickly evolved into a great way for businesses to connect with their clients. Instagram in particular utilizes pictures and videos in a way that is natural for a business looking to promote itself. With over 1 billion users and several different visual methods of sharing about your business, Instagram can be the perfect platform for gaining new clients and growing your brand. Check out some of the many reasons why you should consider using Instagram for your business.

1.  Build Trust With Clients

The more a potential client trusts you, the more likely they are going to use your services when they need it. The “behind the scenes” experience that an Instagram account gives potential clients makes them feel like they have more intimate knowledge about your company than simply by reading through your website. And the most trust a client has in your brand, the more loyal the client will be.

2. Valuable Tags From Clients

If you provide superior service for a client, they just might tag you in their Insta-stories or in a post, and you definitely want that kind of attention. A personal review by a client to their followers is worth eons more than a random review a potential client might come across from someone they don’t know. The interactions on Instagram go multiple ways–you can interact with clients, and clients can interact with their own followers about you, which may even get you a few more followers of your own.

3. Become More Than What You Offer

Instagram gives you the opportunity to publicly show another side of yourself or your company–one that potential clients will resonate with. It’s okay if a solid amount of your content isn’t about advertising your business. You can develop an online personality that clients want to follow and interact with. Some brands do this through witty or funny memes related to their industry, frequent lives to answer questions or talk about a topic–even a funny one that isn’t directly related to what you do, and more. Don’t be afraid to try some of the fun social media trends, too!

4. Get More Traffic To Your Site

Instagram lets you drive traffic back to your website. This means you can share something from your site on Instagram and allow users to click on whatever you shared to take them to your site to learn more. Considering the large volume of people you can reach on Instagram, this is an excellent opportunity to boost your website visitors.

5. Manage Your Online Reputation

In the 21st century, your online reputation matters big time. With social channels like Instagram, you have the ability to control some of what shows up when a person searches for your company. You can use your Instagram account, as well as all other social channels you use, to make sure you like what potential clients see when you come up in a search.

At Thump Local, our expert social media team can manage your Instagram account and help you up your online presence. We will work closely with you to make sure that your online personality is exactly the way you want it to be so that you can get the most out of social media platforms like Instagram.