What is SEO?
Search Engine Optimization (SEO) refers to the strategies used to increase quality web traffic to a website through the use of keywords and unique content to raise a website’s rankings on organic (unpaid) search results.
Does Your Website Show Up on Google?
Great relevant content encourages consumers to link into the pages of your website and shows Google your pages are both interesting & authoritative. This leads to search engine optimization success as Google always wants to show relevant, interesting, and authoritative website pages in its search results.
Google Rank Pages
Google promotes relevant and authoritative pages prominently in its rankings, so your onsite SEO needs to offer that kind of unique content to the search activity. Writing content consumers find useful is crucial because it can get shared on blogs and social media feeds, giving your site the authoritative signals Google loves. This virtual circle creates robust and maintainable Google rankings. Good SEO creates great SEO!
Onsite SEO – It’s as Simple as 123
1Create unique, valuable content that incorporates terms and phrases used by consumers who search for your products & services.
2Make it extremely easy for consumers to share and link to it.
3Don’t Stop! Keep doing it – It’s an ongoing process to stay relevant.
The Importance of Off-Site SEO
If there was ever an industry/technology that was little understood by outsiders, it's SEO. SEO means many things to many digital agencies, and each agency will provide a different explanation – which is obviously confusing to business owners.
Certainly, there are onsite practices that will help your website show up more often over time. But there are also many off-site practices we focus on that are valuable to your overall SEO rankings. These activities include managing your digital listings (including your GMB listing), managing and growing your online reviews and ratings, and being active on social media – including video content.
We prefer our clients to not only know what we are doing for them, but why!