Tips for Using Seasonal Trends in Your Marketing

It’s without a doubt that the natural world influences consumers and their unique interests. In the spring season, flourishing plant life and blooming flowers bring out in people a desire for rejuvenation and a breath of fresh air. Today, many of these wants are fulfilled through purchases or engagement made by buyers online. As such, it becomes highly valuable for digital businesses to align their marketing strategies with seasonal trends to better cater to the fluctuating interests of online users. In the blossoming month of May, companies should fully embrace the spirit of new growth. To help with that, Thump Local would like to inform small businesses all about the blooming digital strategy of incorporating seasonal trends in their marketing campaign. Here’s what you need to know:

Seasonality Impacts Your Business

Whether you are a company that provides services for clients or one that sells goods or gadgets, it is often the case that performance is greater in some months than others. As businesses will experience slow periods due to this significant factor, it is vital now to take advantage of the natural enthusiasm that fills customers during the warm months. This also entails that your marketing strategy should not be stagnant year-round, instead acclimating to consumer wants influenced by seasonal conditions. This should be evident in your social media marketing. A company’s online presence should not falter throughout the year, even when sales are not high. Instead, you should engage with your audience and build credibility with them, leading to potential sales later on. Yes, your business would benefit from being on any number of social media platforms.

Seasonal Themes and Visuals 

Simply working off of the emotions springtime evokes in people can guide your marketing campaign down an excellent path. Rebirth and vibrance are two of many themes of the season, and marketers should certainly build on these positive feelings to connect their brand with the current mood of the audience. Shifting an advertisement’s message to one that pertains to self-improvement or personal wellness is one example of doing this. This goes hand-in-hand with imagery. Utilize bright colors, flowers, and other visually relevant elements to hold onto the viewer’s engagement. This is made more necessary by the fact that studies have shown colors in marketing to change appetite, enhance mood, and relax customers. As such, color is integral to determining how your online viewers are perceiving the output of your company. The same study mentions how it only takes 90 seconds for a person to make up their mind about a product they interact with. Visual spring themes can be a useful tool to capture a customer’s eye, so don’t be hesitant to employ this blooming digital strategy in your own marketing campaign. 

Self Reflection When Implementing Seasonal Marketing Trends

In the spirit of spring renewal, self reflection is critical to ushering your business forward. Before more strategies can be implemented to develop your company, you must first identify the parts that need the most improvement. Here are some steps to take:

• Re-evaluate your current strategies. How have your social media posts been doing? Take note of which posts performed well and which ones didn’t. Have your online postings been staggering? 
• Acknowledge that your online profile might need a retouch. Small businesses don’t need to be strangers to digital spring cleaning— beyond revising your social media accounts, cleaning up your website and reviews could be just what your company needs.
• Ask yourself several questions. Is my content personable? How could I possibly modify it to adhere to current spring trends? Have I optimized my online presence, especially during a period when consumers are especially looking to be fed content?

All in all, we at Thump Local have looked to springtime as a point of inspiration for how we can revitalize digital platforms. Utilizing seasonal trends will elevate your marketing campaign, so we hope you will incorporate these tips into your strategy. Our team of expert digital marketers are always available to help any small business achieve its goals, so give us a call today if you need help getting your marketing plan ready for the season!