For Greg and Lucas Dujets and their team of Tree Experts, they knew they weren’t getting the full value of their investment in local advertising.
They needed more responsive solutions that would allow them to allocate or pulse their marketing spend around key seasonal moments to drive the biggest impact for their business.
A revamped digital presence that allowed the team at Dujets to capture new leads directly through the website.
An upgraded enhanced and managed Google My Business listing so they were sure to be seen and considered in their key market.
A Review Stars program to increase the visibility of their favorable customer reviews.
A revised strategic allocation of their marketing budget into Google Adwords and Local Search advertising.
Increase in inbound calls.
Lower cost per lead for new customers.
Capturing a greater share of the tree care business in Northern New Jersey.
The ability to source new business around key moments like major summer storms and the peak tree care seasons.
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Competing in the tree business, even as a Certified Expert and licensed arborist, requires a smart local strategy and the ability to maximize your marketing investment around key seasonal moments. For Greg and Lucas Dujets and their team of Tree Experts, their years of investing in local phone directory advertising just was not giving them the edge they needed in their competitive northern New Jersey market.
The team at Thump Local showed Dujets that a revamped digital presence and website, paired with strategic investments in paid search, was a far more effective allocation of their marketing spend. A significant aspect of revamping Dujets’ web presence was integrating Thump’s Review Stars service. This addition not only helped Dujets source more reviews from their satisfied customers, it consolidated all their reviews from across the popular review portals and featured them prominently on the front page of their new website.
“Within a week of having the new website up, and starting our local search advertising with Thump, I was seeing a noticeable increase in calls,” said co-owner Greg Dujets. With Thump Local’s analytics dashboard the team was able to show Greg just how many of those calls were the direct result of the new program.
Greg said, “The flexibility I now have in how to allocate my investment in search advertising has provided such a better return on my marketing spend. Most importantly, I’ve loved the responsiveness and partnership from the entire team at Thump Local, they know my business and care about helping me succeed.”
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