With decades of field experience, PowerFlo Sewer Service recognized that spreading awareness about their exceptional sewer and drain cleaning services was imperative.They understood the need for marketing in a professional and effective manner to establish a credible online presence.
Thump Local developed a digital marketing strategy that was tailored to address PowerFlo’s specific needs, helping them gain recognition and market their services with a professional touch.
Both Thump and PowerFlo aimed to leverage the power of online reviews. With Review Stars, PowerFlo found that having a review request link to send to their customers made it incredibly easy to generate more online reviews. Mike expressed the importance of reviews: “It’s really good for every business to have a lot of reviews, but for our kind of business, I’ve always felt that it’s been really super valuable.” When discussing his experience with our Review Stars program, Mike shared that, “It actually manages itself. I have it on autopilot. I integrated that link with our dispatching software.”
In an era where consumers heavily rely on online search and map results, maintaining consistent business details across various platforms like Google Business Profile and other local online directories is crucial. Accurate information, including operating hours and contact details, ensures a seamless and positive customer experience, helping PowerFlo attract and retain a loyal clientele.
Like many service businesses, PowerFlo needed the phone to ring. Google Ads are a critical asset for businesses seeking to boost call volume and generate quality leads. Google Ads enable PowerFlo to target a local and relevant audience actively seeking their services. By strategically optimizing their ad campaigns, they can effectively promote their expertise, leading to increased calls from potential customers in need.
“I would think that the most recent milestone is creating the videos and the website,” said Mike. He then relayed his experience calling his Thump representative on a whim:
“I want a really cool website. And he said, ‘Great idea, what do you need?’ I was like, ‘No, I really want to bring it to another level.’ And he was asking real questions and helped me mechanically figure it out. I wanted the kind of website that fit the company. He gave me his honest opinions–‘That sucks, don’t do that, or do this. It’s gonna cost a little extra money, but it’s well spent.’”
Mike said it was a collaborative effort, “because we had Zoom meetings, we had phone calls, we had emails, and the milestone was when we completed it.”
PowerFlo’s professional rebranding included revamping the website, professionally done videos out in the field, and introducing an animated logo. It presents a fresh and modern face to the world, reflecting the company’s commitment to staying current and competitive in the industry.
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