Chat GPT, an Artificial Intelligence tool, is all the rage lately, with people wondering if this is the beginning of the AI takeover. Will human writers still be needed? What about other professions? Are we about to enter a Humans vs AI showdown?
In order to best understand this issue, we need to first understand what exactly Chat GPT and other similar AI programs do. It is good to remember that since the beginning of history, new technology has always been met with caution and even disdain; people were comfortable with the way things were done and wary of new tools that didn’t seem necessary. Yet these tools ultimately made life easier and allowed for advancement that was never previously thought possible. Think of computers, cell phones, the internet. These new technologies were tools that pulled society forward toward broader thinking and made space for even more innovation and creativity.
Chat GPT is just that–a tool. What we do with that tool determines how useful Chat GPT becomes.
So What Is Chat GPT?
Chat GPT is a natural language processing tool driven by Artificial Intelligence technology. It allows the user to have human-like conversations with a chatbot. This language model can answer questions and assist the user with tasks like composing emails, essays, and computer code. It can even help with search, making it a great tool for brainstorming and gathering information–as long as you remember to find reputable sources that back up that information.
What do we mean by that?
It turns out we’re going to give you a little Humans vs. AI showdown, after all.
Humans vs. AI
As humans, our brains are capable of expanding our imaginative universe. Through complex connections within our brains, we are able to imagine new and greater ideas based on what we learn throughout our lives. This allows for nuanced understanding of people and events. AI, on the other hand, is not capable of nuance or of any kind of true understanding. It is, however, able to work quickly and sift through enormous amounts of information in an instant. AI can be a master of precision and doesn’t get fatigued or experience writer’s block.
With these distinctions in mind, let’s break down the ways in which humans and AI differ in their abilities to give you outstanding content for websites, social pages, blogs, articles, and even books.
Providing Accurate Information
Chat GPT is computer generated and, therefore, is unable (at this point) to verify that the information it presents to you is true. When prompted, it just searches through the internet using the keywords and prompts you gave it and brings back the information it finds. It does not actually have any sentience to make sure the information it gives you is accurate or factual. If it’s on the internet, it’s fair game. It’s like a game of fetch between you and Chat GPT, with the keywords in your prompt as the ball.
Humans, on the other hand, take longer to source information together, but are able to check that information along the way for accuracy and validity.
Human writers are better at understanding the context in which they are writing. They can take into account the tone, style, and audience of their writing, and tailor their language accordingly. While AI language attempts to “act” like humans, it is incapable of generating context-specific text or really understanding the language that human writers possess.
Having a Unique Perspective
We, as humans, are able to think up original ideas and approach a topic from a unique perspective. AI language can generate text based on patterns learned from large amounts of information, but it will do so without any true creativity. Every piece of information AI uses already exists out there. It is simply rearranging that information and spitting it back to you. Only humans are capable of originality and creative thought.
Conveying Emotion and Authenticity
Human writers are better at conveying emotion and empathy through their writing. They can use language to connect with readers on an emotional level and evoke a specific response. AI language can generate text that mimics emotional language, but it does not have actual emotions or empathy, so this language will not feel genuine.
The human response to subjects, when composing articles, essays, and even blogs, is a more comprehensive and believable format. Generally, humans will always be able to evoke emotion more effectively because that emotion is based on human experiences. Human writing has the ability to be more authentic than AI writing, simply because writing from the heart can never be replaced by a computer.
Self-Awareness Within Writing
Human writers are able to revise and refine their writing over time, taking feedback and criticism into account. They can recognize errors and inconsistencies in their writing and make adjustments accordingly. While AI language can be trained to generate more accurate and polished text, it does not have the same level of self-awareness or ability to refine any of the writing. As such, you may notice odd errors in AI writing that may be technically correct but don’t follow the natural patterns of human speech, word usage, or understanding. Something will seem “off”.
Human writing tends to be more evocative and authentic because it is based on human experiences and powered by the complexity of the human mind. Humans possess:
Ability to think outside the box
Artificial Intelligence can generate stories in an instant, but there are many challenges that limit its ability to consistently produce stories that match the level of creativity and emotional depth that is found in human-written stories. AI cannot:
Endure human experience
Be truly creative
Come from a personal perspective
Possess contextual understanding
Possess ethics or morals
Capture human originality
Thump Local Ensures You Receive Content Created by Humans
Thump Local is a full-service digital marketing agency that provides a wide range of services to our clients, none of which are implemented using Artificial Intelligence in replacement of humans. The team at Thump Local combines effective techniques such as search engine optimization, digital listings management, website development, social media management, email marketing, and more to expand business presence for our clients across all online platforms. We have proven time and time again that we will help our clients build loyal customer relations with ease by always putting our clients’ needs first, with a human being always on the job.
We understand the needs of our clients because we get to know them. When you sign up with Thump Local, your business will always get the personal attention it needs from our professional team of marketing experts. At Thump Local, you won’t need to worry about humans vs. AI. Whether you are looking for social media ads, GMB posts, or you need to add some content-rich blogs to your company’s website, Thump Local will use the human touch to achieve all of your marketing goals.
We are experienced in targeted, local digital marketing and would love the opportunity to work with your business! We help businesses of all sizes grow their customer base with an affordable array of digital advertising services. Let us know how we can help!