Search Engine Marketing & Local Ad Services
Search results are a blend of natural and paid inclusion. The paid inclusions - shown under the Sponsored section - are ads created using the Google paid AdWords platforms.
The advertising model Google and Bing employ for these ad campaigns is Pay Per Click (PPC) or, as we refer to it, Search Engine Marketing (SEM). Pay Per Click means that advertisers only pay a fee when a consumer or researcher clicks on the company’s paid advertisement.
Most social media platforms also provide their own specific form of SEM/PPC advertising on their sites. Social media ads give you the chance to target users very precisely based on several demographic & personal specifics.
