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Text Message Marketing: Everything You Need To Know

text message marketing

While social media remains a fantastic tool for your business, there is now a more direct approach to digital marketing. In comes: text message/SMS marketing. With this, you can bring your digital marketing campaigns directly to your customers’ phones! Got questions? Not to worry! After reading this blog, you’ll be an expert on text message marketing!

How Does Text Message Marketing Work?

SMS (short message service) marketing is the latest breakthrough in digital marketing. But how does it work? It all starts with retrieving a list of contacts to reach out to. If you have a database of phone numbers from your listings provider, or if you have a spreadsheet of all the phone numbers you’d like to reach out to, you can directly import those contacts into your SMS platform. If you wish, you could also manually enter contacts into the SMS platform. And that’s it! Once you have all of that information entered, you’re free to send whatever promotional messages you want! Photos of new products, descriptions of new services and discounts, links to surveys — whatever you can think of!

Why Should I Choose Text Message Marketing?

Like we previously mentioned, SMS marketing is the most direct method to get in touch with your customers. With social media, you have to worry about building an audience to see your posts. With SMS, the audience is already there for you after you import your contact list. Want some additional proof that SMS is the way to go? Here are some stats:

  • SMS marketing has a 98% open rate compared to email marketing (TechJury)
  • Over 60% of people read their text messages within 5 minutes (Simple Texting)
  • 75% of customers wish to have promotions texted to them (TechJury)
  • 75% of people under the age of 44 prefer talking to businesses over text (Startup Bonsai)

The numbers don’t lie! SMS is evidently the way of the future, and it will come to be a wonderful complement to all of your other marketing campaigns!

Is Text Message Marketing Right For My Business?

If you have a business that sells goods or services to clients, then SMS marketing is perfect for you! SMS is a versatile marketing strategy that can be suited to fit any business’ needs. If you own a retail store, we would suggest advertising new products added to your store (with pictures) and any sales you have going on. If your business is centered around providing a specific service, sending out texts that highlight your quality of work could show customers what you’re really about. SMS marketing is an incredible solution for those types of businesses and everything in between. There’s no business that SMS can’t help grow and prosper!

What Should I Do Now?

Ready to get started? Get in touch with the digital marketing experts at Thump Local to get going on your SMS campaign. We have a plethora of strategies that will produce immediate and long-term results for your business. We’re here to help you!

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