Businesses all around the world have been using social media for over a decade to boost their online presence and conversion rate. This is going to continue into 2021 and well beyond. Social media is an ever-changing phenomenon, so it is important to stay on top of the latest trends for the sake of your business’s survival and development. The best businesses are the ones that stay up-to-date with the latest trends, so here are some 2021 social media trends to look out for and capitalize on this year:
Live video streaming has grown in popularity over the past few years, but with businesses going digital thanks to the pandemic, it has quickly become a very useful tool on social media platforms. Social media is all about communicating to current and potential clients, and live streaming allows you to speak directly to them! This direct line of communication can greatly benefit your business; hearing information coming from you in real time can engage clients way more than an ordinary post or story, allowing them to actually hear and digest information that may be relevant. Live streaming has become such a valuable asset for businesses that many social media companies have added the feature to their sites and apps – Facebook, Instagram, Twitter, TikTok, and even LinkedIn have adopted the feature!
Speaking of, TikTok has meteorically risen to become one of the top social media platforms around. If you are looking to creatively promote your business and target a younger demographic, TikTok is likely the perfect app for you to use! Just over the summer, TikTok launched a For Business initiative designed to let businesses small and large build their brand in unique ways. Once you get a groove going with your TikTok content, you can start building a community with your viewers and followers to watch and engage with all of your posts. You can create organic posts or pay for ads to appear in people’s feeds, but regardless of which direction you decide to take, TikTok is a fantastic way to engage with your clients and grow your business!
You may have noticed people selling items on online stores like Facebook Marketplace and Instagram Shops. These are examples of social commerce, which is the process of selling products or merchandise to customers on social media. More and more people have been shopping online because of current events, so this is a perfect opportunity to transition your shop into the online sphere. Social commerce is different from ordinary online shops, however. If a customer has a question about one or several of your items, they can message you and ask you what they need to know. This person-to-person communication is rare to find on online stores, which makes social commerce a much more interactive experience. Whether you are selling clothing, furniture, electronics, or anything else, selling your inventory on social commerce platforms can lead to immense profit for your business!
You may have noticed a common theme among these three social media trends for 2021: direct communication with clients. Establishing a direct line of communication is the key to success for your business and its online presence. After all, customer service and satisfaction is the foundation of any business. That is the beauty of social media; it makes for easy, creative ways to interact with your customers unlike anything else on the internet. It has further emphasized the importance of providing support to your customers – if you are not there for your customers, you are setting yourself up to fail. If you are looking to improve your business’ online presence via social media or any other method, be sure to give Thump Local a call at (516) 796-0009!
We are experienced in targeted, local digital marketing and would love the opportunity to work with your business! We help businesses of all sizes grow their customer base with an affordable array of digital advertising services. Let us know how we can help!