Digital Spring Cleaning

Winter is now finally behind us. April has arrived, the weather is getting warmer, and the flowers are blooming. Spring has finally sprung. For many people and businesses around the world, the arrival of spring also brings the arrival of spring cleaning. Spring cleaning is a very old tradition that can be traced back through the millennia to ancient Jewish, Persian, and Chinese annual home cleaning traditions. However, in our modern world, spring cleaning should be about more than just tidying up our homes. We now live in the digital age, and the online presence of your small business is something that requires attention and maintenance to keep up to date with current trends and best practices. In that spirit, Thump Local is proud to share with you three ways that your small business can do some digital spring cleaning!

Claim And Complete Your Google My Business Profile 

One great place to start with your small business’s digital spring cleaning is your Google My Business (GMB) Profile. If you do not already have a GMB account, the first step of your digital spring cleaning should be to create one. Creating a GMB will help your business show up in Google search results, particularly in “near me” searches when potential customers are looking for businesses in your area. GMB profiles are completely free to set up and maintain, so they are a great way for small businesses to compete with larger competitors. 

Unfortunately, simply having a GMB profile is not enough to secure all of its benefits. You also need to fill it out completely with your phone number, hours, address, website, products, pictures, and other information your customers need. Ideally, you should also keep your profile updated with regular GMB posts and photo updates to secure your spot at the top of search results. Thankfully, Thump Local offers GMB profile management services to small businesses like yours that allow you to gain the benefits of a fully managed and maintained GMB profile without having to focus your company’s resources on it. 

Clean Up Your Reviews With Review Stars

Another aspect of your company’s online presence that you should focus on during digital spring cleaning is your reviews. Reviews are so important because 90% of customers are influenced in their purchasing decisions by positive online reviews. If your web presence is cluttered with negative reviews, or if it only has a handful of reviews at all, it will be harder for your business to attract new customers. Thump Local can help you clean up your small business’s reviews with our specialized Review Stars service. 

We did a deep dive into the ins and outs of Review Stars on this blog back in January, but overall, the service does six main things: 

1. It sends your customers texts and emails asking them to leave reviews for your services.
2. It allows you to monitor the reviews that you are getting and helps you get more reviews on the websites that are most relevant to your industry and business. 
3. It helps you to quickly respond to reviews regardless of the platform that they were posted on. 
4. It allows you to handle unhappy customers privately before they get the chance to post their negative reviews of your business online.
5. It can give you a platform to share your best reviews from across the internet.
6. It ultimately works with Google’s algorithm to help your business rank higher in search results by increasing the quality and quantity of your reviews. 

Update Your Website And Social Media For Spring

The last major aspect of a good digital spring cleaning spree is to update your website and social media profiles for the new season. If your company’s website is still advertising a holiday season deal that expired months ago, it is time to change that. Keeping your website and social media up to date with the latest information about your small business is important for staying on top of search results. The expert team at Thump Local offers services in website content writing, website creation, social media posting, and blog writing that your small business can use to communicate with your customer base and stay on top of search results.

Let Thump Local Help You With Your Digital Spring Cleaning

Thump Local can help your small business with all of its digital spring cleaning tasks. We offer an extensive array of high-quality digital marketing services designed to help your small business reach your target audience and grow. Give us a call today so that one of our expert representatives can help you figure out a plan to utilize the power of the internet to grow your business this spring.