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Why You Should Care About Reviews

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The internet has become a review-centric hub for businesses small and large. With an endless number of businesses trying to establish and uphold their online presences, you may find it difficult for your business to thrive or even survive in this virtual realm. Don’t give up, though – reviews are a crucial part of your online business profile and maintaining a positive reputation can benefit your business in many ways.

The Importance of Reviews

This should go without saying, but the most important part of your business is its reputation. Managing a positive reputation for your business should be a top priority for you, as it can lead to more clicks, website traffic, phone calls, and eventually revenue! Failing to paint your business in a positive light can turn potential customers away. If someone sees your business has a negative reputation or that a competitor has better reviews than you, they are going to look elsewhere. Once you begin to accumulate positive reviews, prospective customers are going to be intrigued by the services you offer and will want to learn more. The importance of reviews cannot be overstated!

How Reviews Affect Your Business

Still not convinced on the power online reviews hold? Here are just a few statistics that tell you everything you need to know:

  • The number one factor consumers use to judge a business is its star rating (BrightLocal).
  • 92% of users read online reviews before selecting a business to purchase products or services from (eTelling Group).
  • 91% of online users say they will not select a business with a poor reputation/star rating (Harris Interactive).
  • A 1-star difference in reviews results in a 5-9% change in business revenue (Harvard Business Review).
  • As of 2017, 39% of online users say a business must have at least a 3- or 4-star rating to use them for business (BrightLocal).
  • The numbers can be a little daunting, but they are simply saying that maintaining a reputable online presence can do wonders – and in some cases are essential – for your business. The data speaks for itself! 

What You Can Do

You read what reviews can do for your business, so now it’s time to act! It’s your turn for your business to prosper from positive reviews. But how do you get started? The first place you should look is our Review Stars program! Our program specializes in review generation, presentation, and circulation, and it’s all designed to boost your online reputation to its full potential. Whether it’s Google, Yelp, Facebook, Angie’s List, Tripadvisor, or whatever else, we’ll directly work with you to drastically improve your business’ profile on any site(s) of your choosing. If you want to learn more about our extensive program, feel free to check out this video. In addition to Review Stars, there are several small actions you can also take to get some additional reviews. When you’re interacting with customers, you could simply ask them if they could leave you a review on your preferred platform. Better yet, you could show them how to do it! Any and all reviews help.

Thump Local can boost your business’ online presence to heights you’ve never seen before. On top of our Review Stars program, we have a comprehensive suite of services that can enhance your online presence through your website, ads, social media posts, and more! Get in touch with us today and ask what we can do for you and your business.

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