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Four Essential Ways to Help Your Website Stand Out in 2023

How to help your website stand out through design and content.

Your website is often the first impression you make on potential clients. It’s where you share all the important information about your business, as well as use images, layout, color, and font to create a particular ambiance for your website visitors. As we end the year 2022, it’s a great time to evaluate your website and think about if it fully reflects your business’s identity, aesthetic, and general vibe. You also want to consider if your website is as useful as possible to potential clients and how to make your website stand out in all the noise of the internet. Here are a few of our favorite ways to do so.

1. Keep It Straightforward

Have you ever landed on a website that looked cool or beautiful or funky, but you weren’t quite sure what the business actually did? You don’t want your site visitors to have to search for the simple answer to “Who are you and what do you do?” You want that information obvious and upfront, because otherwise you will lose visitors for the wrong reasons. In fact, it takes about three seconds for site visitors to leave your website if it doesn’t seem helpful or useful to them, and that will have a negative effect on your bounce rate, which will then lower your website’s SEO.

2. Use Internal Links

Internal links are links from one page of your website to another. Internal links are important for two reasons. Firstly, they help website visitors easily jump from one page of information to another that might be more useful to them without having to search your website for the information. This also keeps users on your website for longer, which helps with SEO.

Additionally, internal links are like cookie crumbs for Google bots who are trying to make sense of your website. When you show how the different pages of your website are connected, it helps Google make a map of your site and increases its understanding of how useful your site is to searchers, boosting your SEO ranking.

3. Simple Yet Sophisticated Design

You don’t need to go overboard with pictures and colors on your website–too much in this area could be overstimulating and distract from what your website is actually about. But you want enough design that your website is clearly well thought out and pleasing to the eye. If your company has a logo, it’s good to stick with those colors and introduce too many (or any) new ones. Consider, as well, the layout of your text, the font, and how much text you actually want on each page. Think of text as an image that has an impact on the look of your site.

4. Incorporate Responsive Design

Responsive design refers to when your website is easily viewed on any device, whether it be a desktop, laptop, tablet, or phone. Considering that a large percentage of internet users are using their phones and not a computer, it’s especially important to make sure your website looks perfect no matter what device a user is using. As an added bonus, responsive design is excellent for SEO.

We Can Help Your Website Stand Out Amongst the Crowd

A lot goes into making a website stand out, between original content, high-quality design, SEO optimization, and more. The expert team at Thump Local works closely with our clients to give them the perfect website for their brand. If you are in need of a new website to start off the new year, reach out to our team so we can help!

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