Five Effective Digital Marketing Strategies for 2023
As we make our way into the new year, it’s a great time to think about how you want to market your brand for 2023. The world of digital marketing is always changing and strategies are always evolving, so it’s important to consider what is working for you and what changes you may want to make. It’s also a good idea to stay up to date with marketing trends so you can continue to be a presence in the online world. If you want your business to grow further, check out these digital marketing strategies for 2023.
1. First-Party Data Collection
This is possibly the number one area where digital marketing will see change. Up until recently, third-party data collection was the norm. Anytime someone visited a website, that person would leave cookies–basically the digital term for footprints or fingerprints–letting the internet know they had been there. A third party, such as Google, would collect those cookies, and you could then use that information to retarget ads towards users with certain behaviors and interests.
As emphasis on privacy grew, several platforms like Safari and Firefox announced they were getting rid of third-party cookie collection. Not long ago, Google announced that Chrome would be doing the same, and third-party cookie collection in Google Chrome would be phased out fully by 2022 (now moved to 2024).
This means marketing companies will have to use other means of collecting data for targeting ads–mainly, first-party means. First-party data collection includes email lists, tracking users on your own website, and social media engagement.
2. Reviews and Other User-Generated Content
User-generated content is content not put out by you or a marketing company, but by your customers and clientele. Examples include reviews, social media comments, and videos of people using your product. As trust in large companies is dwindling, it’s important to have a place where people can share their honest opinions about your products and services. Potential clients are much more likely to trust the word of non-employees who have actually used your product than they are of verbiage from your website or social channels. A service like Review Stars can display your reviews from across the web directly onto your website.
3. Email Marketing
Email marketing has been around for a long time, but it continues to be one the most effective ways to market your business. Especially with third-party data collection falling by the wayside, email marketing will become even more important. This is how you can learn information about your potential clients and target content towards them. The great thing about email marketing is that the people on your email list have already expressed interest in engaging with your brand. This means you already have a targeted audience in place.
Videos have been important for a while, but in 2023, they’re even bigger players in the marketing world. When you do a search today, videos are frequently the first kind of content that pop up. Additionally, with the popularity of TikTok and Instagram Reels rising, businesses–especially small businesses–benefit greatly from joining the video ranks and jumping on the trends. In fact, there are tons of statistics about the benefits of video marketing. For example, did you know that a landing page with a video on it has the potential for a 34% increase in conversion rate?
The world of digital marketing is ever-changing and it’s important to adapt your marketing strategy to fit the trends of the time. Marketing trends are not just passing fads you can ignore if you want to see the most success. At Thump Local, we remain in constant contact with you and can help you adjust your marketing plan to meet the changing needs of your brand and your clients. Our expert team will work with you to implement the best digital marketing strategies for 2023 and make sure you’re well set to meet the new year head-on!
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