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Category: Digital Marketing

Digital Spring Cleaning

Digital Spring Cleaning

Posted on April 11, 2024April 11, 2024 by Thump Local

Winter is now finally behind us. April has arrived, the weather is getting warmer, and the flowers are blooming. Spring has finally sprung. For many people and businesses around the world, the arrival of spring also brings the arrival of spring cleaning. Spring cleaning is a very old tradition that can be traced back through […]

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Review Stars Guide

Review Stars Guide

Posted on January 20, 2024January 8, 2024 by Thump Local

In the modern world, one of the most important tasks for small businesses is managing their digital presence. According to Forbes, 97% of consumers use the Internet to search for local businesses, and the most important way to make a good impression on these consumers is through positive customer reviews. Forbes also claims that 90% […]

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5 Digital Marketing Trends that will Dominate in 2024

5 Digital Marketing Trends that will Dominate in 2024

Posted on December 28, 2023January 4, 2024 by Thump Local

With 2024 on the imminent horizon, it’s a perfect time to take a look at your digital marketing strategies and think about what is working for you and what isn’t. Decluttering isn’t just for the home! As the new year begins, take the opportunity to reflect on which strategies you want to continue putting time […]

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Humans vs. AI in Writing

Humans vs. AI in Writing

Posted on September 14, 2023September 14, 2023 by Thump Local

Chat GPT, an Artificial Intelligence tool, is all the rage lately, with people wondering if this is the beginning of the AI takeover. Will human writers still be needed? What about other professions? Are we about to enter a Humans vs AI showdown? In order to best understand this issue, we need to first understand […]

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Why Businesses Need to Consider the Consumer Decision Journey

Why Businesses Need to Consider the Consumer Decision Journey

Posted on April 10, 2023June 27, 2023 by Thump Local

Marketing is an essential component of any successful business. It involves analyzing the market, identifying customer needs, and developing strategies to satisfy those needs. The process of making decisions in marketing involves several factors that need to be considered, one of which is known as the Consumer Decision Journey (CDJ). The Consumer Decision Journey, also […]

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Five Effective Digital Marketing Strategies for 2023

Five Effective Digital Marketing Strategies for 2023

Posted on January 31, 2023February 2, 2023 by Thump Local

As we make our way into the new year, it’s a great time to think about how you want to market your brand for 2023. The world of digital marketing is always changing and strategies are always evolving, so it’s important to consider what is working for you and what changes you may want to […]

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The Importance of Email Marketing

The Importance of Email Marketing

Posted on October 21, 2022January 31, 2023 by Thump Local

The Importance of Email Marketing Although it may be difficult to remember a time when most of us had not heard of email, this communication phenomenon only became a mainstream medium in the mid 1990’s. Email marketing campaigns have become one of the most effective ways for small businesses to stay relevant and top-of-mind with […]

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How To Use Color in Marketing Effectively

How To Use Color in Marketing Effectively

Posted on August 24, 2022January 31, 2023 by Thump Local

Whether you’re creating a website, a logo, a social media page, or another piece of marketing, one important area you will need to think about is the use of color. It has already been proven that color affects how we feel, and the psychology of color is something to take into consideration when considering which […]

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Privacy Policies For Websites: Why You Need One

Privacy Policies For Websites: Why You Need One

Posted on July 30, 2022January 31, 2023 by Thump Local

There has been an ever-growing concern over internet users’ privacy over the last few years. It has ultimately gotten to the point where the vast majority of users do not trust companies like Facebook, TikTok, Instagram, etc. to safely handle their personal data. We understand how important it is for companies to advertise to their […]

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SEO Beginner’s Guide For 2022

SEO Beginner’s Guide For 2022

Posted on May 31, 2022January 31, 2023 by Thump Local

Search engine optimization (SEO) is the practice of tailoring your website to rank higher on search engine result pages. SEO is one of the most important digital marketing practices to utilize for your business. The goal is to ultimately have your website rank highest on the first page of Google — surely you understand what […]

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